SEO (Search Engine Optimization)
Alt Text
Definition Alt text (alternative text) is a short descriptive attribute added to an image in HTML. This the visually impaired and search engines to understand the content of the image. It appears in the <img> tag as alt="description of the image". Alt text is...
Internal Linking
Definition Internal linking is the system of linking one page of a website to another within the same domain. These links help users navigate a website, distribute link equity (SEO value), and establish a clear website structure. Menus and navigation bars are good...
Page Speed Optimization
Definition Improving a website’s loading time is the process of Page speed optimization. It works by reducing delays in delivering content to users. It involves techniques such as image compression, caching, minimizing code (HTML, CSS, JavaScript), and server...
SERP (Search Engine Results Page)
Definition A Search Engine Results Page (SERP) is the results page that shows up after a user queries a search engine. It lists relevant web pages that are ranked based on SEO factors, paid advertisements, and search algorithms. A typical SERP includes organic search...
Backlinks
Definition Backlinks, also known as inbound links or incoming links, are hyperlinks from one website to another. When a webpage links to your site, that link is considered a backlink. Search engines like Google regard backlinks as a signal of trust and authority,...
Keywords
Definition Keywords are specific words or phrases that describe the content of a webpage and help search engines understand what it is about. They play a significant role in Search Engine Optimization (SEO) by allowing websites to rank for relevant searches. Keywords...
Responsive Design
Definition As a web design approach, responsive design automatically adjusts a website's layout, images, and content to fit different screen sizes and devices. Using CSS media queries, flexible grids, and fluid images, a responsive website ensures an optimal viewing...
Google Analytics
Definition Google Analytics is a free web analytics tool supported by Google that helps website owners track and analyze their website traffic. It collects data on visitor behavior, traffic sources, page views, bounce rates, conversions, and more to provide valuable...
Meta Tags
Definition Meta tags are snippets of HTML code. Their function is to provide information about a webpage to search engines and web browsers. They are placed within the <head> section of a webpage and do not appear directly on the page itself. Common meta tags...
SEO Audit
Definition A SEO audit consists of a full analysis of a website’s search engine performance, identifying areas for improvement in technical SEO, on-page SEO, off-page SEO, and user experience (UX). It evaluates factors like site speed, keyword optimization, backlinks,...