Glossary

Definition Stripe and PayPal are two of the most popular online payment processors that allow businesses to accept payments online. Stripe enables businesses to accept payments through credit cards, debit cards, and other payment methods, while PayPal consists of a...

Definition Conversion rate refers to the percentage of visitors to a website who achieve a desired action, such as purchasing something, signing up for a newsletter, or filling out a contact form. It is a key metric used to measure how effective a website turns...

Definition The checkout process is the final series of steps a customer performs to complete a purchase on an e-commerce website. It includes reviewing the cart, entering shipping and billing information, choosing a payment method, and confirming the order. A smooth,...

Definition A subscription model is a business strategy where customers pay a recurring fee—usually monthly or annually—to access a product or service. Instead of making a one-time purchase, users continue paying for ongoing use, updates, or content delivery. This...

Definition Digital products are intangible goods that are created, sold, and delivered in digital form—meaning they exist online and do not require physical inventory or shipping. Examples include ebooks, online courses, stock photos, music, software, apps, and...

Definition Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn a commission by promoting another company's products or services. Affiliates share unique links that track customer referrals, and they earn...

Definition Print-on-Demand (POD) is a business model where products like T-shirts, mugs, books, and posters are printed only after a customer places an order. Instead of printing in bulk, items are made individually by a third-party supplier and shipped directly to...

Definition Dropshipping is an e-commerce business model where a store sells products without keeping them in stock. Instead, the seller sends customer orders and shipment details to a third-party supplier, who delivers the products directly to the customer. The store...

Definition A merchant account is a special type of bank account that allows businesses to accept and process electronic payments, especially credit and debit card transactions. When a customer makes a purchase, the funds first go to the merchant account before being...

Definition A payment gateway is a secure service that authorizes and processes online payments between a customer, their bank, and the merchant’s website. It works as the digital equivalent of a point-of-sale (POS) terminal, encrypting sensitive information like...