Definition A Search Engine Results Page (SERP) is the results page that shows up after a user queries a search engine. It lists relevant web pages that are ranked based on SEO factors, paid advertisements, and search algorithms. A typical SERP includes organic search...
Definition A SEO audit consists of a full analysis of a website’s search engine performance, identifying areas for improvement in technical SEO, on-page SEO, off-page SEO, and user experience (UX). It evaluates factors like site speed, keyword optimization, backlinks,...
Definition Alt text (alternative text) is a short descriptive attribute added to an image in HTML. This the visually impaired and search engines to understand the content of the image. It appears in the <img> tag as alt=”description of the image”....
Definition Internal linking is the system of linking one page of a website to another within the same domain. These links help users navigate a website, distribute link equity (SEO value), and establish a clear website structure. Menus and navigation bars are good...
Definition Backlinks, also known as inbound links or incoming links, are hyperlinks from one website to another. When a webpage links to your site, that link is considered a backlink. Search engines like Google regard backlinks as a signal of trust and authority,...
Definition Keywords are specific words or phrases that describe the content of a webpage and help search engines understand what it is about. They play a significant role in Search Engine Optimization (SEO) by allowing websites to rank for relevant searches. Keywords...
