Definition Stripe and PayPal are two of the most popular online payment processors that allow businesses to accept payments online. Stripe enables businesses to accept payments through credit cards, debit cards, and other payment methods, while PayPal consists of a...
Definition Conversion rate refers to the percentage of visitors to a website who achieve a desired action, such as purchasing something, signing up for a newsletter, or filling out a contact form. It is a key metric used to measure how effective a website turns...
Definition The checkout process is the final series of steps a customer performs to complete a purchase on an e-commerce website. It includes reviewing the cart, entering shipping and billing information, choosing a payment method, and confirming the order. A smooth,...
Definition A subscription model is a business strategy where customers pay a recurring fee—usually monthly or annually—to access a product or service. Instead of making a one-time purchase, users continue paying for ongoing use, updates, or content delivery. This...
Definition Digital products are intangible goods that are created, sold, and delivered in digital form—meaning they exist online and do not require physical inventory or shipping. Examples include ebooks, online courses, stock photos, music, software, apps, and...
Definition Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn a commission by promoting another company’s products or services. Affiliates share unique links that track customer referrals, and they...